Know your store!

Everyday when you arrive at work make sure you walk around the store and see where things are and if there are new items and displays out.  When a customer comes in, especially for the holidays, they are here to shop.  If you can't suggest things for them to buy and then show them to the customer then they will take their money elsewhere.  Get an idea of what they are looking for and then suggest things!  If they are buying a Blind deck for their 10 year old, make sure you show them the awesome new Blind hoodies and T's we just got in.  If they are buying an Element T make sure they know about the new Element DVD that came out over the summer.  And always  SUGGEST A SKATE TOOL when they buy a complete board (or with any sale for that matter).  If you know what is in the store then you can sell it, if you don't then you will only sell what the customer finds.