Thursday, November 8, 2007

12 Steps To Being A Top Salesperson

Just a quick reminder on what it takes to be a great salesperson.

1. Maintain a positive attitude towards yourself and your work.  When something goes wrong, don't waste time complaining but work towards its correction.

2. Understand a clean and organized store directly correlates to high sales.

3. Approach more customers.

4. Realize that customers are on the defensive.  Make a personal remark that demands a positive answer, putting the customer at ease.  Never say, “Can I help you?”

5. Carry a prop when approaching a customer and get away quickly to let the customer browse.  Return within a few minutes and continue to build rapport.

6. Ask questions that open windows; rarely ask anything that can be answered with a no.

7. Know the store's stock, what's new and what's coming in.

8. Never come out of the stockroom empty-handed.  If something is sold out, present something similar.

9. Present additional products and accessories at the close of the sale, i.e. skate tools, DVDs, wax, etc.

10.  Locate out-of-stock items from other stores or suggest special ordering other alternatives.  Take a deposit to ensure the customer really wants the item.

11.  Understand the merchandise: its price points, construction, wear and how it compares to other brands and competitors.  Ask about new products before a customer does.

12.  Thank customers for their business an be as personal as possible.

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